Greeting, Parties and Hangover are all over. Now its times to look back what you have achieved in past year(s), find your weak zone, make plans for improvements and take your business to new heights.
Irrespective of kind of business and strategy, SEO makes parts of every business. Better SEO means better business. To give your SEO strategy a boost here I am sharing 5 simple tips, you will found worth!
Yes, you heard right. ‘Look back inside technical aspects of your website.’ Make a check thoroughly for anything broken inside, may be a social media button, a web page with error 404, robot issues or Google Analytics Conversion Errors. Make good use of Google Webmaster Tool to find any and all errors. Remember search engine downgrades even best of the websites for any errors in code whether error is caused by you or third party application.
Update your Google Analytics Goals
Just in case if Goal URLs are revised but same is not updated in your GA Goals, make sure to update them now. One of the nice thing about Google Analytics is, it facilitates for Goal Tracking and alerts if robot sees some drastic changes in your goal number.
Repurpose the basics
In the mist of getting more business and taking care for customers most often we tecd to ignore small things on our own websites and blogs. Imagine if you have done so once in every week in past year, then there are 52 errors accumulated on your database, enough for search engine to find your website as lesser trusted medium. AGREED??? Well, now go inside check all Title Tags, Meta Descriptions, Alt Text and anything in between. Smaller details matters as much as bigger pictures. Canvas is meaningless without brush and paint.
Repurpose the Content:
you have written some nice blog posts over the years. Those were awesome in those times. Look across all those previous posts if not all then at least top headings of your website and blog those made headlines or brought more business your way. Make necessary addition and deletion and republish. Yes, that make sense to let know the newer generations, you are awesome. Publishing a post and never looking on it back is like burying ‘someone’ alive. Sadly, many companies does that but not the top performers.
Cross Check on Basics
About Us / Contact / Product / Services / Pricing / Anything; make a cross check through all those pages and make it doubly sure whether information is correct, if contact form, social media widgets and email notification subscription buttons works properly.
Learn from your competitors
No, do not envy, they are the best friends. Look across your competitors’ website, how they have improved over the years, what changes they made and clients and customers say about them. Learn, follow and win.